Wargaming Partners with The Esports & Gaming Agency for Middle East Launch
Updated: Feb 22, 2022
Today, the Esports & Gaming Agency (EGA) and Belarusian based publisher and developer, Wargaming Group Limited have announced a regional partnership that will bring its popular free-to-play massively multiplayer online video game World Tanks to the Middle East and North Africa (MENA) region.
The strategic partnership is key to expanding the growth of the World of Tanks community as well its other associated titles from the developer into the MENA gaming community. Wargaming.net has recognized the potential of the Middle East where the video game industry continues to grow at an accelerated pace.
In fact, a recent report published by Niko Partners has projected that the gaming market across Saudi Arabia, the United Arab Emirates and Egypt will be worth USD 3.14 billion by 2025.
The region is ripe with opportunity as nearly half of the population in the region is under 25 years of age and have grown up as digital natives with gaming playing a significant role in their environment. Wargaming will work closely with the EGA to strengthen their presence in the region and provide users with some exceptional gameplay and opportunities within World of Tanks.
World of Tanks is a team-based, massively multiplayer online game dedicated to armored warfare in the mid-20th century. With more than 210 million registered users worldwide, World of Tanks has robust eSports tools such as spectator mode and replay file support. On January 21, 2013, it set a new Guinness World Record for the "Most Players Online Simultaneously on One multiplayer online game Server" when the Russian server reached 190,541 players.
With a legacy of publishing and developing video games over 20 years. Wargaming.net has grown to become one of the leaders in the free-to-play MMO market. The award winning publisher focuses on delivering authentic gaming experiences and services across PC, console and mobile platforms.
“Our region is quickly progressing and we’re always excited to see global developers turn their focus to the Middle East,” said Karim Mousa, Director, EGA. “In fact, Saudi Arabia and the UAE have introduced policies to encourage game localization, local game development, new studios and offices of international game companies, and hosting major esports tournaments. We believe that together, Wargaming and EGA can contribute to the market in a manner that is both impactful and meaningful to professional gamers, enthusiasts, businesses and more.”
Delivering on engagement and innovation in the regional video gaming industry, the Esports & Gaming Agency (EGA) have been at the forefront of the rapidly growing Middle East gaming & esports market. The agency brings a core focus on transparency and championing the community to create a robust and fair gaming scene in the region.
With over 5 years operational and execution experience in the Middle East gaming & esports scene, EGA have seen success establishing multiple partnerships with some of the world's biggest brands & region's most prolific influencers.