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  • Karim Mousa

The Esports & Gaming Agency (EGA) Partners with Adidas and Kooora to Host Online Football Tournament


The 'Unite in Play' esports challenge, organized by EGA Middle East, included 4 influencers and 4 professional players, competing for the top prize: an incredible football experience plus the attendance of a Real Madrid match in Spain.


The Esports & Gaming Agency is organizing the upcoming Adidas X Kooora’s online football tournament for the MENA region. The event falls under the ‘#readyforsport’ campaign and holds the banner ‘Unite in Play.’


Eight participants were invited, including influencers and professional players. Each match will follow a best-of-three format. They will compete to determine the ultimate electronic football player among them.


The winner of tournament will get the opportunity to invite a friend of their choice and attend a match for Spanish La Liga Santander’s Real Madrid in their home ground, the Santiago Bernabéu, during the 2020-2021 football season. The sponsor will cover flight booking expenses, accommodation, and match tickets in an unforgettable experience.


The live broadcasts of the tournament are set to take place on the 19th and 25th of June, commentated on by non-other than the high-profile football influencer Amr ‘Nsoo7y’ Nassouhy. All the matches will be broadcasted on Kooora.com’s website, in collaboration with Adidas, through their YouTube and Facebook media channels.


EGA’s services included live stream production, virtual studio setup, talent management, microsite setup, graphics & creatives, video editing as well as tournament management.


Make sure to visit the link attached here for the upcoming matchups, timings, and other information regarding the Adidas X Kooora.com FIFA tournament. Be sure to follow the official Esports and Gaming Agency accounts on Twitter.


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